Tourism Industry Association of Canada (TIAC) CEO David Goldstein will change jobs and head the Vancouver-based Canadian Tourism Commission starting December 1, Industry Canada (CTC) announced October 16.
While at TIAC, Goldstein was one of the key architects of the federal tourism strategy and worked closely with Industry Canada.
Minister of State, Small Business and Tourism, and Agriculture Maxime Bernier noted that experience when making the announcement.
The CTC, which is Canada's national tourism marketing organization, partners with industry to promote Canada around the world. It also conducts market research, offers visuals through its Brand Canada Library and provides other resources.
It is not yet clear whether Goldstein’s close relationship with Industry Canada could yield more resources for the CTC.
The CTC has watched its budget steadily decline from $105.9 million in 2009. It was $75.8 million in 2012, $61.4 million in 2013 and $58 million in 2014.
The CTC employed 164 full-time staff in 2010. Earlier this year, the organization’s spokeswoman Margaret Nevin told Business in Vancouver that the CTC had the full-time equivalent of 103.5 workers.
The CTC’s last permanent CEO, Michele McKenzie, left her post at the end of 2013. Greg Klassen then filled in on an interim basis.
Like McKenzie and Klassen, Goldstein will be based in Vancouver.