Play foosball or ‘change the world’? Vision Critical’s growth prompts hiring spree

If there’s a recipe for what’s driving growth at Vision Critical, Tyler Douglas likens it to one-third untapped global demand and “two-thirds the market coming at us.” 

If there’s a recipe for what’s driving growth at Vision Critical, Tyler Douglas likens it to one-third untapped global demand and “two-thirds the market coming at us.”

The chief marketing officer at the Vancouver-based software firm — which specializes in the development of customer intelligence platforms — said quarterly sales have continued to exceed internal expectations with double-digit growth.

The company is ready to add 50 employees to its roster immediately, while its ultimate goal is to add 80 people by the end of the quarter.

To keep up with growth, the company is hosting a job fair at its Vancouver offices on Tuesday (February 24) and another one in Toronto on March 11.

While Vision Critical is hiring both junior and senior talent, Douglas said recruiting the latter is one of the more challenging tasks ahead.

“The pool gets smaller and smaller to find people who have been in senior management roles or middle management roles of billion-dollar companies, which is our trajectory,” Douglas said, adding Vision Critical needs more employees for everything from sales to research and development.

The company had just five employees when it was founded in 2000. Since then, there are now 700 people on Vision Critical’s roster, half of whom are based in Vancouver.

“But the roles that we’re looking to hire are really Canada-wide,” Douglas said.

“We’d like to hire as many people as we can in British Columbia, which is where we’re headquartered, but we’ll find the best talent across the country.”

He said the goal is to find world-class talent among people who are invested in making a notable dent in the business world.

“Many people in the tech industry define culture as being, you know, foosball tables and free breakfasts and things like that,” he said.

“But it’s really more about a sense of mission — a sense of mission to change the world, which is where we’ve moved our business.”

torton@biv.com

@reporton