BIV Today Podcast
BIV Today Podcast

Greg Malpass talks Traction on Demand’s big sale to Salesforce

March 11, 2022, 3:18pm

Salesforce’s interest in the B.C. tech scene is showing no signs of slowing down. After acquiring startup Mobify and Vancouverite Stewart Butterfield’s Slack in the past few years, the CRM giant has set its sights on Burnaby software firm Traction on Demand. Traction founder and CEO Greg Malpass joins BIV Today to discuss why now was the right time to sell his company. BIV’s Tyler Orton hosts.