Ben Baker
Why oil as a brand keeps getting a bad rap in the marketplace
OIL: three little letters that evoke incredible emotion in B.C., Alberta and around the world. Oil has been used in the construction of walls and towers in Babylon and has been used for heating by...
Vancouver binners demonstrate the power of branding
Recently, I saw an article that spoke about Vancouver’s Binners’ Project. For those of you who are not familiar with this group of people, these are the men and women who, in their own way, help keep...