David Anthony Childs

What can Whitney Houston teach us about business?

What if Whitney Houston was on to something? What if the answers about how to run your business exist within your walls? The music industry is very different from other businesses, but I believe...

Top 10 lists: Traffic source or waste of space?

Top 10 lists are the fast food of the article world. They're quick to write, people can skim them and feel they learned something, and it's easy for the writer to position themself as an expert or...

The anatomy of a compelling company story

Every company has a story. Some are exciting like Virgin's, some tug at your heart like Tom's shoes, and others are more utilitarian (important note: confusing "utilitarian" for "boring" is usually a...

What is a random market – and are you serving one?

Do you know your ideal market, or markets? Were your marketing materials deliberately designed to appeal to this group? Are your messages and taglines targeted to your particular client demographics?...

Credibility up in smoke? Building a brand in a controversial industry

Imagine your company not being graded for its merits, but on public perceptions based on lack of information or the actions of others. It's hard enough keeping a business alive to begin with, what if...

What if Virgin hired a Dragon? The importance of corporate alignment

The term "corporate alignment" is often slipped into conversations, speeches or proposals in an effort to establish credibility. The problem is that everyone has their own idea of what it means. How...

The marketing client isn't always right – and nor is the agency

Trying to please demanding or inexperienced clients means ad agencies are habitually producing below-par campaigns that don't work for anyone. Here's how to avoid a client-vs-creatives battle of wills

Advertising: short-term brilliance or long-term strategy?

Imagine that you are an established company who creates a product that is valued by consumers. You devote a $50,000 advertising budget to boosting your market presence – but your revenue...

Want to win in your marketplace? Stop dreaming

So your competitor is doing better than you, are they? Why did that happen?

You can't fire me – I don't work here

Need somebody to tell it to you straight? Suspect that one of your execs is just along for the ride? Looking for untapped potential within your business? Want to push yourself and your team this year?