Ivan Surjanovic

Five secrets for building your customer service ‘wow’ factor

Business has changed profoundly in the last several decades as new digital and cloud technologies are reshaping our everyday business processes. At the same time, however, it looks like the...

Adding up the bottom-line benefits of the kindness equation

There are at least three reasons that kindness in today’s fast and extremely competitive business world can positively affect corporate health and profitability. •Corporate health is a reflection...

Word of mouth is marketing’s way of the future in a digital world

According to bestselling author Seth Godin, the secret to marketing is no secret at all: “word of mouth is all that matters.” Godin defines marketing as “the art of making something that people...

How companies can harness the art of split testing to improve their online business

A while ago we wrote about testing being one of the biggest Internet marketing secrets. However, that secret doesn’t just apply to online businesses. Testing is now ubiquitous, and it is becoming a...

How to assemble an effective digital marketing plan for your business

The key to your successful digital marketing is having a clear answer to a critical question: how will you create and sustain a competitive advantage?

Top 10 tips for making the most of mobile marketing technology for your business

Keep it simple and short. Less is more for mobile marketing

First steps and fundamentals for funding your tech startup

Want to create the next WhatsApp, Instagram or Facebook?

How to get the best results from distributed teams

Considering the technological breakthroughs we have had with the Internet and other communications technologies, it’s amazing that...

Mastering the art of a website landing page can pay big dividends

Think of a landing page as your online sales letter, and follow your common sense when developing your page

How to harness LinkedIn’s network to increase your sales

LinkedIn’s pay-per-click program is unique because it allows you to advertise to selected types of individuals or businesses based on criteria such as company size, industry, job title, function or...