Renu Bakshi

Communications key to managing health, medical emergencies

“A pandemic is a communications emergency as much as a medical crisis.” The premise of that core Epidemic Intelligence Service principle quoted in a recent New Yorker article is this: communicate...

Crisis brings opportunity to fight fear with clear communication

Here’s some irony. Just days before COVID-19 came on our radar, I was enrolling in a program at the Harvard School of Public Health called Applied Risk Communication for the 21st century. I wanted to...

Somewhere on the road to political correctness, we lost Christmas

This article was originally posted in 2016 as part of Business in Vancouver's Year in Review special edition. In 1974, I recall my sisters returning from school in tears after a Christmas break,...

Twitter terminations are not always clear-cut for business

Almost as quickly as Roseanne Barr’s Twitter meltdown hit the headlines and racist rants by others gained infamy on social media, the perpetrators of those outbursts were fired. Welcome to the...

Facebook’s main failing: being too slow to share data-leak truth

The irony isn’t lost on anyone. The globe’s premier social sharing platform failed to share in the crucial days following a crisis. Instead, executives remained silent, allowing the media to tell the...

Lessons in damage control reaped from United Airlines PR disaster

If United Airlines’ CEO didn’t know this before, he does now: crisis response can break a company’s bottom line. It would be a gross understatement to say that Oscar Munoz mishandled the situation...

2016 Year in Review: Somewhere on the road to political correctness, we lost Christmas

In 1974, I recall my sisters returning from school in tears after a Christmas break, telling my parents how a chubby man in a red suit came down chimneys with gifts for children who had been good. He...