Renu Bakshi

Twitter terminations are not always clear-cut for business

Almost as quickly as Roseanne Barr’s Twitter meltdown hit the headlines and racist rants by others gained infamy on social media, the perpetrators of those outbursts were fired. Welcome to the...

Facebook’s main failing: being too slow to share data-leak truth

The irony isn’t lost on anyone. The globe’s premier social sharing platform failed to share in the crucial days following a crisis. Instead, executives remained silent, allowing the media to tell the...

Lessons in damage control reaped from United Airlines PR disaster

If United Airlines’ CEO didn’t know this before, he does now: crisis response can break a company’s bottom line. It would be a gross understatement to say that Oscar Munoz mishandled the situation...

2016 Year in Review: Somewhere on the road to political correctness, we lost Christmas

In 1974, I recall my sisters returning from school in tears after a Christmas break, telling my parents how a chubby man in a red suit came down chimneys with gifts for children who had been good. He...