Roy Osing

Roy Osing (@RoyOsing) is a former executive vice-president and CMO with over 33 years of leadership experience. He is a blogger, educator, coach, adviser and the author of the book series Be Different or Be Dead.

Eight ways you can build marketing muscle

There are organizations that are really good at marketing who they are and what value they create 

5 Simple steps to get your marketing message across

Marketers today face a formidable challenge when it comes to communicating their message to the market

5 ways to get your customers addicted to you

Addiction isn’t a casual interest or a take-it-or-leave it attitude 

Eight actions marketing leaders can take to stand out

Marketing's role in any organization is critical; its leaders must be extraordinary

We need marketers who don't follow the rules

Organizations are getting a raw deal; they recruit marketers with impressive credentials and experience and expect these individuals to apply what they know and have done to improve performance and...

Dig for secrets; customer needs won't cut it

The challenge in a world where virtually everyone has their basic needs satisfied is determining how an organization can stand out and be noticed. How does it get tagged as remarkable and...

Marketers: 7 things to stop; 7 things to start

Success in today’s markets requires marketers to step up and leave their traditional tools behind in favor of new approaches made necessary by heightened competition and changing customer...

Twelve reasons why marketing must change to survive

Adapt or die. We have seen this consequence play out for centuries. Now it's time for marketing to pay attention.

What is your competitive advantage?

How do you answer the question "Why should I do business with you given the number of other suppliers I have to choose from?"