BIV Talks: Surviving the Slump in Real Estate


We all knew that at some point the white-hot real estate market would slow, even decline. The latest data suggests the Metro Vancouver housing market will be mired in difficulties this year and perhaps even next. But there are clear strategies to not only survive the slump but benefit from it. Our expert panel will guide you on where the opportunities are, where they aren’t, and how your investment plan can make the most of the challenging times.


Cynthia Jagger

Principal, Goodman

As a powerhouse broker and former senior appraiser, Cynthia provides clients with the most valuable thing in the marketplace: knowledge. She knows multi-family investments and land. As an appraiser, she’s consulted and analyzed tens of billions of dollars’ worth of commercial real estate in B.C. and hundreds of rental apartment buildings. She’s underwritten and provided guidance on some of the biggest land deals in Vancouver’s history.

Her passion for real estate led her after university to start working on the residential marketing side of the business. What set her analysis apart was her ability to get the kind of information you can’t find on Google. With her smarts and integrity, she developed strong relationships. When she dialed, the industry’s biggest players would take her calls to hear her insights and offer their own. In all of Cynthia’s work, the through line is simple: provide expert advice and numbers that fuel informed decisions and profitable deals.

W. Scott Brown

President & CEO, Fifth Avenue Real Estate Marketing

As President & CEO of Fifth Avenue Real Estate Marketing Limited, (Fifth Avenue) Scott directly oversees the growth and success of the project marketing, sales, and operations teams responsible for delivering sales success and developer partner satisfaction. Throughout his 30 years of work experience, Scott has formed and led teams that have set sales records in both North America and Asia. He has consistently provided high-quality strategic advisory services and expanded his marketing and sales strategy creation, culture development, and performance enhancement expertise.

Scott is a “hands on” executive who leads a talented and experienced team of strategic and operational experts to provide exceptional service to Fifth Avenue’s clients. Scott is also a sought-after media resource and speaker with respect to the status of new multifamily home market in Metropolitan Vancouver. Previously, Scott served as a founding partner and Senior Vice President of Colliers International’s Residential Project Marketing Group.

James Lang

Associate Vice President, Colliers International

James has been with Colliers since 2010 working with the Investment Team on large land and investment transactions, representing over $2.5 billion in transaction value. With a background in both financial analysis and land use planning, he is able to provide unparalleled solutions for his clients.

James has a Bachelor of Arts degree from the University of British Columbia, a Masters in Regional and Urban Planning from the London School of Economics as well as a Diploma in Urban Land Economics from the Sauder School of Business.

Carla Guerrera

Founder & CEO
Purpose Driven Development, Planning & Strategy

As a globally recognized real estate development professional, Carla combines the fields of real estate development and urban planning. Carla has delivered over $900m of complex, mixed-use real estate development across Canada's top markets over the past 19 years. Notable projects include her leadership on the UDI award-winning Prescott mixed-use development in North Vancouver, and the West Don Lands masterplan development on Toronto’s waterfront, the world’s most advanced waterfront revitalization initiative. Carla has been awarded the prestigious Urban Land Institutes Top 40 Under 40 global land use professionals award, as well as Business in Vancouver's Top 40 Under 40 Award. Carla is the Founder and CEO of Purpose Driven Development, Planning and Strategy, a real estate and planning consultancy which brings a proven approach to driving successful development in today’s complex urban environment for developers, public sector and First Nations clients.  Carla serves on several boards including the BC Pavillion Corporation, Atira Development Services, Gitga'at First Nation Economic Development, and is a Founding Member of the ULI Women's Leadership Initiative in BC.


Kirk LaPointe

Editor-in-Chief, Business in Vancouver & Vice-President, Glacier Media

Kirk has led Canadian broadcast, print and media organizations for more than three decades, holding the senior editorial roles at CTV News, Southam News and The Hamilton Spectator. He is a former Ottawa Bureau Chief and General News Editor of The Canadian Press, a former host on CBC Newsworld, the founding executive editor of National Post, the former ombudsman of the CBC, and a host on Roundhouse Radio. He has been Canadian Editor for Billboard Magazine and station manager of CKLN Ryerson, an advisor to the publisher of the Toronto Star, and publisher and editor in chief at Self-Counsel Press. Kirk is currently the Editor-in-Chief at Business in Vancouver and Vice-President of Glacier Media, and he teaches Ethics and Leadership as an Adjunct Professor and Executive-in-Residence at UBC's Graduate School of Journalism.



Presented by

Downtown Business Improvement Association

Downtown Business Improvement Association