BCAMA What an Inspired Creative Brief Looks Like

Join the BCAMA on Tuesday, October 29th, for a 3.5 hr intensive workshop that will change your thinking about one of the most critical steps to deliver marketing ROI - the creative brief.

Led by Howard Ibach, former creative director and critically acclaimed author, you’ll learn and practice how to effectively deliver the creative brief.
Learning outcomes
• Learn how to create highly effective briefs to inspire better creative work
• Discover how to articulate your brand’s attributes with clarity and assurance
• Understand how to communicate more clearly so as to eliminate confusion
Who is this workshop for?

This workshop is for a client and agency-side marketers, at any level, who are involved in the development of advertising. It is a solid foundation for those new to the creative brief process and will challenge seasoned professionals to improve their thinking and processes.

Event Details:

Tuesday, October 29, 2019
5:00pm – 9:00pm PST
Unbounce, 400-401 West Georgia St, Vancouver B.C.

Questions? Email info@bcama.com