Nov 20 – 13 Pandemic Digital Marketing Trends: Finding Opportunity During COVID-19

The pandemic has caused considerable shifts in consumer behavior. As a result, many businesses have had to address changes in their marketing plans, and in particular how they are utilizing digital and social media. This talk will look at important trends, address digital marketing best practices and challenge some previous assumptions as we adjust our approach to the Covid-19 environment.


The presentation will be both informative and interactive, incorporating break-out sessions and discussion to further understand and apply the material.

Learning outcomes:
• Gain an understanding of changes in consumer behavior during the pandemic
• Explore new ways to communicate your message and core competency during Covid-19 utilizing digital platforms
• Understand how to adapt new best practices for social media during these challenging times

Mary Charleson, is a marketing speaker, educator and strategist
The pandemic has caused considerable shifts in consumer behavior. As a result, many businesses have had to address changes in their marketing plans, and in particular how they are utilizing digital and social media. This talk will look at important trends, address digital marketing best practices and challenge some previous assumptions as we adjust our approach to the Covid-19 environment.
The presentation will be both informative and interactive, incorporating break-out sessions and discussion to further understand and apply the material.
Learning outcomes:
• Gain an understanding of changes in consumer behavior during the pandemic
• Explore new ways to communicate your message and core competency during Covid-19 utilizing digital platforms
• Understand how to adapt new best practices for social media during these challenging times
Date: Fri 20 Nov 2020
Time: 11:30 AM -1 PM PST
Location: Zoom
Cost: FREE!
Register to receive your zoom link
Mary Charleson, is a marketing speaker, educator and strategist. She is the author of two books, Word of Mouth Mouse & Mobile and Five-Minute Marketing, each featuring tips for the time-starved business leader. Mary is a member of the Canadian Association of Professional Speakers and the Global Speakers Federation. She is one of fewer than 12% of speakers globally who hold the designation of CSP (Certified Speaking Professional), the international measure of excellence for professional competence and proven experience. Mary’s career spans over 20 years in media, advertising and education. She has been a popular marketing instructor at City University of Seattle, NYIT (New York Institute of Technology), Capilano University, Acsenda School of Management, and guest lecturer at UBC Sauder School of Business. Mary has worked with hundreds of businesses and organizations to improve their marketing efforts through consulting and speaking. A contributor to Business in Vancouver since 2002 and a monthly marketing columnist for the Huffington Post, her work has also been published in the Globe & Mail, the Toronto Star, the Vancouver Sun, Marketing Magazine, Strategy, Zoomer, Cottage and Outside magazine. Mary is a frequent guest on CBC TV news offering her opinion on marketing and business trends.