Traditional Marketing Is Broken (and 5 Ways to Fix It) With Jim Ewel | Grand Connection

To soar in the twenty-first century, marketing needs a twenty-first century approach; and that approach is, in a word, Agile.


Do you wonder why traditional marketing is not working anymore?
Are you unsure where to spend your marketing investment?
Now is the time to fix your marketing efforts and discover the unique trends available with agile marketing. It is now a necessity in our current market to go from surviving to thriving in our post COVID world. This is a new paradigm in promotion that is lean, dynamic and agile.

Jim, a leader in agile marketing will share with us:
• Why the traditional marketing plan is broken… and what to do about it
• Why you’re focusing on the wrong things with most traditional agencies and what to do about it
• Why failing more often will help you and your business
• How you should have reacted to the COVID-19 pandemic…and how to prepare for the next crisis
Jim Ewel began his journey with Agile Marketing in 2010. He is one of the leading bloggers on the topic (www.agilemarketing.net) and the author of the essential guide to implementation; The Six Disciplines of Agile Marketing. Jim was the organizer of the first gathering of Agile Marketers, called SprintZero, in 2012 and one of the authors of the Agile Marketing Manifesto. Jim is an international speaker on the topic of Agile Marketing at industry conferences and has helped many organizations such as T-Mobile, Salesforce, Best Buy Canada, Northern Alberta Institute of Technology adopt Agile Marketing.
Date: Oct 23, 2020
Time: 11:30 AM PDT
Location: Zoom
Cost: FREE!
Agenda: Breakout networking, expert speaker, facilitated masterminds
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Jim is an accomplished CEO and marketing executive. He spent 12 years at Microsoft, where he was VP of Server Marketing, working on products such as Windows NT Server, Microsoft SQL Server, and Windows 2000. He has run very high-growth mid-market companies such as InDemand Interpreting (sold to Stratus Video), Adometry (sold to Google), and GoAhead Software (sold to Oracle).
Jim has been an adjunct professor at The University of Washington and resides in Seattle with his wife and is the parent of five children. He enjoys travel, photography and cooking.