Talking Ridesharing with Lyft


Ridesharing is at last on-track to come to British Columbia this year. Join us for this introduction to the road ahead. Our conversation with Lyft will focus on ridesharing's vast social and economic benefits. The conversation will cover how ridesharing can improve mobility, reduce impaired driving, expand the reach of public transit, especially during the late night hours, and drive economic opportunities for drivers and local businesses.

Ridesharing's intersection with business will also be less obvious in places: app-based financial transactions, reputational ratings of drivers and services, and efficiency in matching riders with drivers. We will look at what's worked elsewhere, what we should bring to Vancouver, and what we can expect in the first true wave of this important element of the sharing economy.



3:30 pm - 4:00 pm: Registration
4:00 pm - 5:00 pm: Panel Discussion
5:00 pm - 6:00 pm: Networking Reception (one drink and hosted appetizers included in your ticket price)


Aaron Zifkin

Managing Director, Canada, Lyft

Aaron Zifkin is the Managing Director of Canada at Lyft where he oversees all business operations, including growth of emerging markets, driver and passenger acquisition, customer and community outreach, strategic partnerships, sales and marketing. Aaron is committed to Lyft's vision of reducing individual car ownership and increasing car occupancy in order to affect positive change for the future of our cities. Lyft's core values are inherently Canadian values, and one of Aaron's top priorities is bringing Lyft’s values of diversity and inclusion to the forefront in Canada, with a focus on the communities in which Lyft operates. Prior to his current role, Aaron joined Airbnb in 2014 as the first Canadian employee to spearhead the company's growth in Canada, as the Country Manager. Under Aaron’s leadership, Canada became a leading growth market globally for Airbnb, which led him to be tapped to run the Americas Operations at Airbnb. Aaron is recognized as a leader in the sharing economy, growth expert and a believer in companies that put people as the driving force behind their mission.

Jill Tipping

President & CEO, BC Tech

Jill Tipping is President & CEO of BC Tech, a non-profit dedicated to making BC the best place to grow and scale a tech company. BC Tech provides places and events for the community to come together, impactful programs that help companies grow, scale, export and adopt technology and information about the tech sector and the solutions required to ensure continued growth. Previously, Jill was VP Operations and CFO with Schneider Electric Solar, and she started her career as a director in Deloitte's telecoms, technology and media group in the UK. Jill holds an MA in Economic History from St. Andrews University and an MSc in Management from Stanford and is a member of the Board of Directors of the Vancouver Economic Commission, the Digital Technology Supercluster, the Emerging Economy Task Force and the Vancouver Symphony Orchestra.  


Ian Tostenson

President & CEO, BC Restaurant and Foodservices Association
Spokesperson, Ridesharing Now for BC Coalition

As the President & CEO of the BC Restaurant and Foodservices Association, Ian Tostenson combines energy and integrity with proven achievement in all areas of business. Ian spent most of his career successfully growing Cascadia Brands, which owned, Calona Vineyards, Sandhill Vineyards, Burrowing Owl Vineyards, Granville Island Brewing, Grady Wine Marketing and Potter Distilling. He is an appointed director to the Premier’s Permanent Small Business Roundtable and took on the challenge as an appointed member of BC’s Climate Team to chart out BC’s carbon future. Ian was BC’s second chairman for the BC Wine Institute, a finalist in the Ernest & Young Entrepreneur of the Year Award and a recipient of Business in Vancouver's under 40 award. He served on the Board as a Director and President of the David Foster Foundation for over 22 years, which continues to create a lasting legacy for the benefit of families with children requiring life threatening organ transplants. He speaks to this cause regularly as well to the cause of H.A.V.E. CAFÉ, which he co-founded, sharing a passion to change lives in the downtown Vancouver east-side.



Kirk LaPointe

Editor-in-Chief, Business in Vancouver & Vice-President, Editorial, Glacier Media

Kirk has led Canadian broadcast, print and media organizations for more than three decades, holding the senior editorial roles at CTV News, Southam News and The Hamilton Spectator. He is a former Ottawa Bureau Chief and General News Editor of The Canadian Press, a former host on CBC Newsworld, the founding executive editor of National Post, the former ombudsman of the CBC, and a host on Roundhouse Radio. He has been Canadian Editor for Billboard Magazine and station manager of CKLN Ryerson, an advisor to the publisher of the Toronto Star, and publisher and editor in chief at Self-Counsel Press. Kirk is currently the Editor-in-Chief at Business in Vancouver and Vice-President of Glacier Media, and he teaches Ethics and Leadership as an Adjunct Professor and Executive-in-Residence at UBC's Graduate School of Journalism.


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