Two Vancouver entrepreneurs are finding new ways to innovate their business outside of implementing new technologies. April Robb and Zofia Rodriguez cofounded a Double The Love & Co., a fashion store that comes to you. Robb and Rodriquez discuss what it's like to run a mobile fashion truck and the fun and difficulties that go along with it.
See more of Albert Van Santvoort's reporting on how innovative retailing can trump high-tech sales tools at https://biv.com/article/2018/07/innovative-retailing-can-trump-high-tech-sales-tools.
Video shot and produced by Albert Van Santvoort.