Greg Bobolo

CEO, SendtoNews Age: 37

Greg Bobolo honed his entrepreneurial spirit at a young age while his father recovered from wisdom tooth surgery.

“I sold tickets to kids in my neighbourhood to see the ‘mangled monster.’”

While his father wondered about the steady stream of children through his house, Bobolo honed his ability to identify a hungry market.

Thankfully his parents were supportive.

“They were both entrepreneurs. I grew up in a very positive environment where I was told I could be anything I wanted.”

Before joining SendtoNews, Bobolo founded and led BPG (Bobolo Publications Group) and Dream House Productions to multimillion-dollar operations in seven years. This achievement secured him an Ernst & Young Entrepreneur Award finalist nomination at 31 years old.

“When I was brought on [to SendtoNews], I saw enormous potential and loved the team in place. News organizations have a huge need for sports content and are lacking in resources to purchase it. I saw a clear direction for the company and started developing partnerships.”

Bobolo first tested the market with local sports team the Abbotsford Heat during a regular NHL season. When they generated 350,000 online views in one night, he knew the market was ripe for distribution.

Bobolo has fine-tuned his ability to identify a hungry market. SendtoNews just inked a multi-year video distribution deal with the American Hockey League. Beginning in the 2012-2013 season it will distribute game highlights and video content to its News Partnership Network, made up of top TV, radio, print and online news outlets across North America and abroad. •