Former Lululemon CEO Christine Day will become CEO of healthy fast food firm Luvo in April, the company announced January 14.
"Christine's unbridled passion for retailing and consumer insight adds an important component to elevate Luvo into the consumer mainstream," said Luvo founder and president, Stephen Sidwell, who is also president of Vancouver's Devante Capital.
"We look forward to Christine's guidance for the brand, helping Luvo take the lead in the national movement that delicious, nutrient-dense food can be affordable, convenient and easily accessible."
Day is slated to start in a part-time capacity before becoming a CEO full time in September. Some had expected the 51-year-old to take some time off to spend more time with her two grown children and husband.
Day spent 20 years at Starbucks working up from being CEO Howard Schultz' assistant to being president of the Starbucks' Asia Pacific divison. She joined Lululemon in 2008 as president and chief operating officer before soon moving up to be CEO.
Most of Luvo's operations are in Atlanta, Georgia although executives are currently based across North America. There was no word on where Day will be based.
Luvo sells healthy food such as whole grain penne pasta with turkey meatballs in about 5,000 supermarkets.
This month, it started expanding its line of health conscious meals with the addition of wood fired flatbreads, desserts and other items.
"We plan to expand our line to include bakery products, fresh snacks, drinks and more," the company notes on its website. "In the future, you'll be able to find Luvo food in every section of the grocery."
Sidwell reportedly was introduced to Day by a mutual friend and Day later bought a 15% stake in Luvo, which makes her the second-largest shareholder after Sidwell.
