Real Estate Webmasters (REW) has three pillars of success: innovation, customer service and “always being awesome.”
“If we can’t have an awesome time doing something for a client, we don’t really want to do it,” explained company CEO Morgan Carey, who founded REW in 2004. “That resonates with people who are successful entrepreneurs, who really understand it’s about [return on investment] and quality of life.”
Every year, REW drives billions of dollars in real estate sales for brokers and agents across North America. Carey’s customers get customized all-in-one web services that cater to industry-specific needs, something he says simply isn’t offered elsewhere.
But a great return on investment isn’t something the Nanaimo native provides just to his clients.
“Treating people how they should be treated as an employer I think is where we stand out,” Carey said.
That philosophy has led the former “SEO guy” down some pretty unique paths. There’s the “REWpartment” he owns under Carey Real Estate Holdings where potential employees can stay when visiting Carey and his staff on the island. There’s also REWsters, “the best restaurant in town” with a menu developed at Carey’s farm with a Red Seal chef, and where staff eat at a 50% discount.
“I’ve been able to see some fantastic people graduate, have children, buy houses, grow up,” he said. “That’s what I’m proud of – you get to see people sort of come into their own.”
Even with the massive success it’s seen, Carey’s business – valued somewhere between $110 million and $130 million – is also just coming into its own.
REW recently acquired FreeHouse-Values.com and a lead generation company to expand the services it offers clients.
Its partnerships, including one with real estate mogul and Shark Tank personality Barbara Corcoran, have also raised the company’s profile. Carey himself was named in 2015 on the Swanepoel Power 200 list of the most powerful people in real estate, and he expects that if REW’s rapid growth continues, the company will be a billion-dollar business in four to five years.
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