Beth Boyle, founder of Longgame Holdings and co-founder of Talk Shop Media, has a lot on her plate. While running two successful companies she is also a social entrepreneur, member of numerous boards, community volunteer, women’s coach and mentor and instructor at Simon Fraser University. She’s also just finishing a degree in urban land economics through the University of British Columbia’s Sauder School of Business.
“I think as an entrepreneur it’s important to maintain a level of diversification, develop new skill sets and try new things,” Boyle said. “I love the variety, I’m constantly learning, and it’s never boring.”
The core of Boyle’s business acumen resides in marketing and PR. In 2007 she co-founded Spark PR and Publicity Inc., which merged with Pereira PR to become Talk Shop Media in 2011. Her work includes successful media strategies for companies such as Bosa Properties, Sotheby’s International Realty and MGB Architecture. She uses those skills to build on her other work.
“[Marketing] is about building relationships and fostering relationships,” she said. “That’s my passion, and marketing is my tool to be able to do that.”
Boyle is also committed to helping her community. She has served on the board of directors for Bloom Group, an organization focused on developing affordable and seniors’ housing in the Downtown Eastside. She sits on the board of non-profit children’s book company Big Heart Publishing and is an active volunteer with Habitat For Humanity’s Women Build program in Vancouver.
She’s committed to helping encourage young business people as well, particularly in the fields of science and technology.
Boyle values not only skills development but also that rare ability to apply knowledge and ability across professions. Her work in marketing for real estate companies, for example, ignited her interest in property development and real estate investment.
Kindling that interest, Boyle co-founded Longgame Holdings, a real estate investment firm that in 2015 had revenue of $2.5 million. The company now owns and invests in properties across Western Canada.
Join us to celebrate the 2016 Forty under under 40 Awards January 25, 2017 at the Vancouver Convention Centre. For tickets and event info visit www.biv.com/events/40under40 .
