“Serial entrepreneur” is a term that comes easily to mind when describing Jennifer Maloney Adab. She has helped found three separate companies, and seemingly nothing can stop the 37-year-old from starting new businesses. She launched her most recent venture, Brix Media Co., when she was eight months pregnant with her son.
And it wasn't your average company being launched, she said.
“We were Canada’s first PR and influencer marketing firm focused on innovation,” said Maloney Adab. “We were one of the very first to adopt the idea of influencer marketing.”
Brix’s mission is to incorporate people with a strong influence over their social following into the branding of a new product. Brix Media helps connect companies with people who can act as brand ambassadors and help present a product to the broader market.
Fighting a time crunch imposed by her pregnancy, Maloney Adab had to work quickly to establish Brix as both a brand and a business. While it was difficult preparing to be both a mother and a business leader, Maloney Adab was able to achieve both her professional and personal goals with a little persistence and family support, she said.
“Where you put your will is where you will achieve. And I believe that.”
Maloney Adab has established herself as a titan of public relations in Vancouver, helping to form some of the city’s major PR firms. When she was only 27 years old, Maloney Adab was one of the original partners at Spark PR & Publicity, which has since become Talk Shop Media. Later, she would start Sip Publicity, which merged to become Yulu Public Relations Inc. in 2012.
“The underlying motivator for me has really been purpose,” she said. “I’ve always believed that if you follow your passion, what gives you the most energy, the money and the rest of it will follow.
“That’s just never steered me wrong. It’s not to say that there haven’t been tough times in my business – there have and there always will be – but it’s really the passion that pulls you through the lows and helps you strive for those highs.”
Join us to celebrate the 2016 Forty under under 40 Awards January 25, 2017 at the Vancouver Convention Centre. For tickets and event info visit www.biv.com/events/40under40
