B.C. to allow international wines in grocery stores

Restriction on only BC VQA wine to end by November 1, 2019

The previous Liberal government started allowing licensed grocery stores to carry wine in 2015 | B.C. government

B.C.’s policy that restricts licensed grocery stores to only be allowed to carry British Columbia Vintners Quality Alliance (BC VQA) wines on shelves will end by November 1, 2019, according to the B.C. government.

After that date, licensed grocers will be able to stock wines from around the world on shelves.

The change came as part of the Canadian government’s negotiations with the U.S. that resulted in the trade pact that will be known as the United States Mexico Canada Agreement (USMCA).

“B.C. worked closely with the federal government and agreed to amend the measures relating to wine in grocery stores,” said Premier John Horgan and Minister of Jobs, Trade and Technology Bruce Ralston in a joint statement.

“This policy has been controversial for some time. We knew this was a problem that we were going to have to fix. We will continue to work with the Canadian government to resolve it in a manner that best protects our wine industry.”

Ralston’s ministry does not plan to allow standalone stores that use BC VQA licences to sell wines from around the world.

There are 29 grocery stores in B.C. that are able to sell wine on shelves.

That includes 19 Save-On-Foods locations and 10 stores owned by Loblaw Companies Ltd.: nine that are branded Real Canadian Superstore and one branded Peter’s Your Independent Grocer, according to those companies.

gkorstrom@biv.com

@GlenKorstrom