Craft brewers growing nearly twice as fast as multinationals

Business for B.C.’s largest brewers grew an average of 6.75%

There are few things that British Columbians like more than locally brewed beer. Whether it’s craft offerings or well-known household brands, the province’s beer sales are not showing any signs of a slowdown

BC Liquor Distribution Branch(BCLDB) sales increased an average of 21.3% in 2018 from 2017 for the 55 largest breweries with information available, according to data collected on Business in Vancouver’s Biggest Breweries in B.C. list (page 16). The two largest brewers, Labatt Breweries of Canadaand Molson Coors(NYSE:TAP), far outpace their local competition, recording more than double the BCLDB sales compared with their next largest competitor. 

However, despite the high dollar value of sales reported by the industry’s largest international players, smaller B.C. brewers are growing significantly faster than their multinational counterparts. 

Labatt increased its BCLDB sales by only 0.4% to $260.6 million in 2018 from $259.5 million in 2017.

Molson Coors Canada reported significantly more sales growth than Labatt at 5.5%, but that increase was still much lower than the average growth rate of 9.1% for the top 10 breweries.

Of the companies on BIV’s list, Yellow Dog Brewing Co.had the largest one-year sales increase: up 86.3% to $4.7 million in 2018 from $2.5 million in 2017. Vancouver Island Brewing Co.had the largest decline in BCLBD sales falling 30% to $4.1 million in 2018 from $5.8 million in 2017. 

The province’ largest breweries posted an average five-year sales growth of 6.75%. This was significantly lower than the median five-year growth rate of 95.9%, which suggests that companies lower on the list grew much faster than those higher on the list over the five-year period.