Anna Sainsbury

Q&A, Forty Under 40 Winner 2020; Founder and chairman, GeoComply, Age 37


Who or what is responsible for your work ethic?

I believe I’ve always had a strong vision and a will for change; however, I developed my work ethic when I moved to London and was exposed to some very impressive, young professionals striving for something more. 


What is your guilty pleasure?

Cave time, watching TV and eating chocolate.


What is the best book you would recommend?

This summer I really enjoyed Robert Iger, The Ride of a Lifetime


Now that you’re entering your 40s, what goals have you set for yourself?

As I look to prepare myself for the future, I am keen to ensure I increase my focus on prioritizing what matters most to me.


Choose one of these five childhood career dreams: Rock star, star athlete, prime minister, astronaut, detective.

I wanted to be a cashier when I was young. I loved the sounds of the buttons on the till and handling what I thought was lots of cash.


Name your happiest place.

Now that travel is off the cards, my happy place is dreaming about eating spectacular Italian food while sipping an Aperol Spritz in the Tuscan sun.


What was your toughest business or professional decision?

As an entrepreneur, I sometimes overly utilize pure personal willpower and self determination to complete tasks and projects. However, this methodology has limited effectiveness after a company reaches a certain size.


Advice you would give your 20-year-old self?

Relax and be kind to yourself.


What is your best habit?

When in a bind or really stressful situation I can think fast and work fast. I also tend to enjoy tough and stressful issues so I jump right in.


Tell us one improbable fact about yourself.

I love parasites.


Best piece of advice ever received?

People with humility don’t think less of themselves; they just think of themselves less.


What career highlight are you most proud of?

Having GeoComply reach a point where we could establish a philanthropic organization, Conscious Gaming, to utilize advanced technology to propel social responsibility initiatives.