B.C. brands are bracing for a Beijing boost. The Olympic Games are set to kick off Feb. 4 and some notable West Coast companies will be showcasing their wares to the rest of the world. This ranges from made-in-B.C. technology to designer clothing. But how much does this really matter for these brands? Retail Insider's Craig Patterson joins BIV Today to dive into the opportunities ahead. Tyler Orton hosts.
