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The cannabis challenge: How do companies sell their cannabis brands in a highly regulated environment like Canada’s? (BIV Today No. 141)

On BIV Today.. Peter McDonough, who has led some of the largest brand-building exercises, discusses this and his new role with a Canadian bioscience firm looking at the next stage of legalization—infused beverages and edibles. Kirk LaPointe hosts.
cannabisdrinks
Beverages

On BIV Today..

Peter McDonough, who has led some of the largest brand-building exercises, discusses this and his new role with a Canadian bioscience firm looking at the next stage of legalization—infused beverages and edibles.

Kirk LaPointe hosts.