BIV Today Podcast
BIV Today Podcast

The cannabis challenge: How do companies sell their cannabis brands in a highly regulated environment like Canada’s? (BIV Today No. 141)

November 23, 2018, 11:03am

On BIV Today..

Peter McDonough, who has led some of the largest brand-building exercises, discusses this and his new role with a Canadian bioscience firm looking at the next stage of legalization—infused beverages and edibles.

Kirk LaPointe hosts.