BIV Today Podcast
BIV Today Podcast

How two seismic shifts have impacted brand trust

August 13, 2020, 2:26pm

A new report from Edelman Canada explores how the COVID-19 pandemic and racial injustice have impacted consumers' perspectives on brands. Jennifer Meehan, the firm's executive vice-president of brand, discusses the report's findings with reporter Hayley Woodin on this episode of BIV Today.