Justin Tse on the power of digital influencers
Influencers – those social media elites with large followings who help big brands connect with consumers – have taken on a whole new importance amid the pandemic after many folks found themselves at home much of the time, checking their iPhones rather than shopping at stores. Last week we saw Vancouver-based Later.com acquired after its new parent company Mavrck, known for specializing in the online influencer space, raised more than US$250 million over the past few months. Victoria’s own Justin Tse, CEO of Feature Media, has amassed more than 750,000 subscribers on his YouTube channel for his takes on technology. He joins BIV Today for a deep dive on how the industry works. Tyler Orton hosts.