BIV podcast (episode 47): The Oscars, JOMO and your brand with Darian Kovacs
In this week’s headlines:
• A UK Supreme Court ruling on the country’s exit from the European Union means a vote by Parliament is required before it can happen. While it won’t derail Brexit, this recent news continues to make the country’s break with the EU a fascinating and important story in 2017.
• Lionsgate garnered 27 Academy Award nominations through its various films. But Vancouver, where Lionsgate was born, remains essentially a services centre and prop for Hollywood productions whose talent remains in Los Angeles.
• A Quebec court greenlights a class action lawsuit against Uber. What does that mean for an eventual move into the B.C. market?
• The Bank of Canada is maintaining its low overnight rates, with no change expected until 2018.
And in the feature interview: Jelly Marketing’s Darian Kovacs talks about content fatigue among consumers, the move toward JOMO – joy over missing out, and how brands must listen to their customers as opposed to talking at them all the time. And how Wendy’s has become a snarky Twitter star.
Hayley Woodin and Tyler Orton co-host.