Founder and principal, Parmar Capital
Age 38
What career highlight are you most proud of?
I still smile every time I see an Evo on the road. Turning Evo from concept into reality felt like assembling a 1,000-piece puzzle—without the picture on the box. Working with an incredible team to transform an idea on a whiteboard into an integral part of Vancouver’s mobility landscape was a career-defining journey. Changing how a city moves, one shared car at a time, is something I’m deeply proud of. Now that we’re all sharing cars, if only we could agree on the perfect road trip playlist!
What has been your toughest business or professional decision to date?
Stepping away from the security of a steady job to start my entrepreneurial journey was incredibly tough. In those early days I faced plenty of doubt, watching colleagues and peers progress in their careers while I was trying to make it work. The journey brought many sleepless nights and countless “what-ifs,” but it ultimately redefined my career. I’m grateful for the mentors who gave me the courage to keep going and the slices of luck that arrived at just the right moments to propel me forward.
How do you lead?
I believe leadership is about serving and empowering others to reach their full potential. It’s less about directing and more about listening, understanding and clearing obstacles so the team can do their best work. My goal is to create an environment where everyone feels valued, heard and supported, and where collaboration thrives. I don’t want to be the face or voice of the team—just their biggest cheerleader and coach. True success, to me, is about lifting those around us and watching them excel.
What is the biggest lesson you’ve learned in business?
Execution beats strategy. Plans will change, markets will shift and challenges will come out of nowhere. It’s not about having a flawless strategy; it’s about adapting and responding when things don’t go as planned. Embracing setbacks as opportunities for growth has taught me more than any smooth success ever could. Flexibility, learning from mistakes and keeping a clear vision while adjusting the path are what turn challenges into stepping stones. Often, it’s those unexpected detours that lead to the most rewarding outcomes.
Best piece of advice ever received?
Don’t let perfect get in the way of progress. Waiting for the perfect moment or flawless plan often means missed opportunities. This advice has pushed me to take action, learn from the process and iterate quickly. Sometimes, “good enough” really is good enough to get started and figure it out along the way. Embrace the messy first draft—it’s where progress begins.
What is your definition of success?
Success for me is living a life that enriches the people around me—being a supportive husband, an engaged father, a dependable son and an active member of my community. It’s about nurturing my family’s happiness, building trust and resilience with my children, and contributing positively to the world we share. And, just as importantly, it’s about having fun along the way—finding joy in the little moments, laughing together and making memories that remind us that life is as much about the journey as it is about the destination.
What are you most passionate about outside of work?
My life is centred around my children and family—they are my north star and bring me the greatest joy. From spending quality time together to creating lasting memories, they’re the heart of everything I do. Supporting my family and being present in their lives is my biggest passion, and nothing fulfills me more than seeing them grow, learn and thrive.
What’s left to accomplish?
Continuing to acquire great B.C.-based businesses in a way that allows owners to retire flexibly while preserving their legacy. My goal is to honor the hard work that built these businesses, ensure they thrive in the long term and contribute positively to the local community. It’s about sustaining the legacy of local entrepreneurship while fostering growth and stability for future generations.
Is there anyone you would like to thank or acknowledge?
Thank you to my family, whose unwavering support has been my foundation and greatest motivator. To my partner and kids, you remind me daily why I push forward and inspire me to be better in every way. I also want to acknowledge my mentors and colleagues who have shared their wisdom and challenged me to grow. Lastly, a big thank you to the incredible teams I’ve had the privilege of being a part of—you’re the reason my work is so rewarding. Success is never a solo act, and I’m deeply grateful for everyone who’s been part of this journey.
A personal motto, favourite phrase or saying that resonates with you?
Leave it better than you found it
A philanthropic, charitable or community cause or organization you support?
Foundation for Prader-Willi Research
What do you do to unwind, relax or de-stress?
Friday games night with the kids— I’m a pro at Candyland
Favourite place in the province?
Locarno Beach
Favourite restaurant(s)?
Wild Thyme in New West—Get the za’atar flatbread
A book or podcast you would recommend?
Think Like an Owner (podcast), Alex Bridgeman; Shoe Dog by Phil Knight
What is your best habit?
I wake up every morning without the baggage of yesterday—focus on the challenges of today and the opportunities for tomorrow
A B.C. business leader you admire?
My dad, Ron Parmar—watching the ups and downs of a small business at the dinner table taught me everything I know today
Tell us one surprising or little-known fact about yourself.
Before the advent of AI, I moonlit for a video/audio transcription service
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