Vancouver-based market research company Vision Critical has landed a $20 million investment from Omers Ventures, the venture capital investment arm of pension fund Omers-one.
Vision Critical said it will use the investment to expand its product lines, support infrastructure and further execute its global growth plans.
Derek Smyth, managing director of Omers Ventures, welcomed the deal.
"Vision Critical is modernizing the market research industry through its ability to consolidate a powerful suite of products into a single platform for strategic decision-making," he said.
"We believe their experienced and proven management team, combined with their clear platform vision, will differentiate them massively from their competition."
Vision Critical chairman Angus Reid also welcomed the deal.
"Omers Ventures is strongly aligned with Vision Critical, sharing our entrepreneurial nature, aggressive growth strategy and long-term vision for the future of the market research industry," he said.
