FortisBC was named Energy Star utility of the year at a ceremony in Ottawa in early June. The regional award is given annually for the demonstration of leadership and commitment in manufacturing, marketing and promoting energy-efficient products, and is awarded to utility providers, manufacturers, retailers and other energy- centred organizations.
FortisBC achieved the recognition as a result of its 2011 laundry line campaign, which encouraged customers to use laundry lines instead of clothes dryers, and to opt for Tier 3 Energy Star–qualified washing machines instead of traditional machines.
The campaign, which saw distribution of 10,000 free laundry lines to customers and rebates on qualifying machines, saw great success in 2011 with a 300 per cent increase in customer purchases of Energy Star–qualified appliances over the same period in 2010.
