Frustrated with the traditional servicing model of lugging a bike to the shop on time only to face repair delays, trio Chris Guillemet, Boris Martin and Davide Xausa created a bike shop on wheels – literally – that ditches the bricks-and-mortar model for a mobile one, mechanic and all.
“We didn’t really know the ins and outs of the industry, and when we launched the business and we built what we thought was a really cool truck and a cool business, we found out quickly that nobody would sell to us because we weren’t a brick-and-mortar store,” explained company CEO Guillemet.
Twenty-eight bike brand partnerships later, and with 109 U.S. and Canadian franchises and counting, Vancouver-based Velofix has shaken off any initial challenges and is deftly weaving around the obstacles facing what Guillemet describes as a “very, very conservative” industry.
