Great Canadian Superstores across Western Canada will again be opening 24 hours a day in December during the lead-up to Christmas.
Stores will stay open around the clock from December 5 to December 23. In addition, most Extra Food stores will extend their hours to 7 a.m. to 11 p.m.
Superstore, which is owned by Brampton, Ontario-based Loblaws, is the first out of the gate to announce its 24-hour shopping hours.
The move aims to take advantage of retailing research suggesting consumers will be more cost-conscious about their purchases this Christmas season.
Last year, Wal-Mart and Zellers also opened their stores around the clock leading up to the Christmas season.