Vancouver tech company HootSuite has announced the launch of its HootSuite University Higher Education Program and its first partnership.
Working with the S.I. Newhouse School of Public Communications at Syracuse University, the company said the program addresses the growing demand for social media professionals in today’s job market.
The program provides professors and students free access to HootSuite Pro and online courseware to help increase students' digital awareness and build their social media skills.
HootSuite CEO Ryan Holmes said, “Three years ago, the job titles of social media manager and community manager were non-existent; today they are the hottest, high-growth roles in business.”
During the 90-day program, students will have access to HootSuite University’s online courseware, which will walk them through the fundamentals of creating and managing social profiles for businesses.
After completion of the course, students can earn their HootSuite Certification, which publicly highlights their proficiency and provides them with recognized credentials to carry beyond their graduation.
Jennifer Harrison
@JHarrisonBIV