"Recent studies show that over 50% of Canadian youth feel unprepared to manage their finances after high school. In B.C., a lack of financial literacy has contributed to rising personal debt levels among young adults, highlighting the critical need for early financial education," according to the fourth quarter 2023 survey findings from Edward Jones Canada.
This data underscores the gap in the traditional education system, where financial literacy is not part of the standard curriculum. This staggering percentage of youth can look to JA British Columbia (JABC), who are committed to filling the void, equipping young people with essential financial skills at an early age.
JABC fills this gap by delivering free, practical financial education programs aligned with B.C.’s curriculum, including math and career education. Facilitated by volunteers from the business community, these programs equip students with the skills to confidently navigate their financial futures, from budgeting to saving and investing. As Financial Literacy Month unfolds this November, JABC is amplifying the importance of their programs as critical building blocks for a financially resilient generation.
"JA's hands-on financial literacy programs are delivered across elementary and secondary schools, as well as through student self-directed learning. They teach young people about saving, investing, managing credit, understanding taxes and more," explains Wendi Campbell, president and CEO, JA British Columbia. "By introducing these concepts early, we prepare them for lifelong financial health and informed decision-making."
As the new CEO and a CPA, Campbell brings a vision centered on youth empowerment, complemented by a background rooted in financial stewardship and accountability. Working with their partners, her focus is on expanding JABC’s impact by equipping young people with the essential skills they need to thrive financially and succeed in their future careers.
"As I step into this role, I am passionate about initiatives that expand our reach, enhance our relevance, and ensure we are equipping young people for the challenges of tomorrow," says Campbell. "Last year thanks to over 400 volunteers, we reached over 80,000 youth, in over 400 schools across the province, including 151 programs in 31 Indigenous communities."
The need for involvement from the business community to foster youth success cannot be understated. Leaders and mentors have an opportunity to play a role in supporting JABC’s mission to set up the next generation for financial success by volunteering their time.
Campbell believes strongly that with philanthropic undertakings, the business community can greatly impact youth success. "By engaging in volunteer opportunities and sharing real-world insights that prepare students for financial independence, leaders and mentors can bridge the gap between academic learning and practical financial skills. You'll make a lasting difference by stepping into classrooms or becoming guest speakers to positively shape the futures of young people."
For anyone with school-aged children, JABC encourages you to request that JA programs be invited into your school. Corporate supporters and volunteers can benefit by connecting with their communities, enhancing employee engagement, and contributing to a meaningful cause. This involvement positively impacts organizations by building morale and a sense of purpose among their teams.
Partnerships between JABC and businesses create mutual benefits by enhancing their life-changing programs and enabling companies to give back to their communities.
"Financial literacy is essential for building a young person’s confidence and sense of control over their future — and it's never too early to start," advises Campbell.
"By supporting JABC and joining us in this important mission, you can make a direct impact on the financial futures of youth across British Columbia. This effort is not only significant for each young person but also collectively important to us all."
For more information, visit jabc.org.
