In today’s modern world, it is easier than ever to reach your customers. The question is, how are you ensuring that you engage them in the most meaningful way? Consumers are becoming increasingly hyperconnected. In order for your business to stand out, your customers need to feel heard, understood and remembered. Here are three ways to personalize the customer experience to achieve client satisfaction.
Know your fans
First, take a step back. Without getting a full picture of who your customers are, you will not be able to create an effective and well-informed strategy to connect with them. Research, research, research. What are the characteristics and traits that your most loyal customers share? What are the behaviours that your first-time purchasers exhibit? Whether through focus groups or surveys, invest the time (and money) required to obtain a thorough understanding of your customer base, in order to identify the various segments that comprise it.
Communicate in a way that resonates
You now know who your customers are. If you did your research well, ideally you now also have an understanding of what it is they value most about your organization. Personalization is the foundation of the Canucks season-ticket member’s experience. Access to exclusive, member-only events, having the opportunity to meet one’s favourite player and getting ahead of the curve with pre-sale access are just scratching the surface.
Families who have made hockey a key part of their lives across generations are able to come together through memorable Canucks experiences, whether it’s playing games with their favourite players at the after-hours event, or making their mark at the Paint the Ice event.
Corporate fans of the Canucks can commemorate company milestones in an electric atmosphere, and rest easy while treating clients or rewarding their team knowing that they will receive the ultimate customer service from Canucks staff. Quarter-season ticket memberships are the perfect package of tickets to allocate throughout the year, and are accessible from just four payments of $159 plus tax.
Keep the customer at the forefront, and let them show you what they want. Provide them with unique, customized experiences that will help earn, and show appreciation for, their loyalty.
More than a client
Finally, show your clients that you care about them beyond their business. Every point of communication should convey a personal touch. Whether it’s an account rep going the extra mile with best-in-class hospitality, or a surprise gesture in the form of a letter and gift during the holidays, let your clients know that the human element is at the core of your business.
For more information about how Canucks memberships can help you retain top clients, reward staff and grow your business, visit: Canucks.com/CorporateMembership
